Online Program Launch Support

Are you interested in launching an online program? 

Please reach out to Eric Vorkoeper to learn more!

Market Research and Demand

Are you interested in launching a new online program or updating your current program? If so, consider doing a market analysis:

  • Regularly assess and analyze demand and supply dynamics of the online education market, new programs and modalities including students, employers, and technology.
  • Identify, gather, and test new ideas for improving program and portfolio (target segments, features, price, delivery, testing/evaluation, employer partnerships, and other similar dimensions).
  • Reconcile marketplace gaps with new and existing programs.

UMOnline has access to LightCast, and can provide you a detailed market analysis of your current or prospective online or distance program and courses. If you are interested, please submit our LightCast Inquiry form and we will reach out to you shortly. 

Demand, Target Student Segments, Value Proposition:

  • What is the demand for the program?
  • What are the demographic characteristics of the target student population (age, geographic scope, prior preparation, current employment, or pre-employment)?
  • What is the size of the target population and anticipated growth in the pool?
  • Are there opportunities to engage alumni?
  • What are the employment prospects for graduates of the program?
  • What is the anticipated salary for graduates?
  • What are the anticipated trends in these factors?
  • What opportunities await students who complete the degree?
  • What are the current job titles of people who complete this program?
  • What are the professional organizations associated with the program (EX: American Institute of Certified Public Accountants)?

Competition Analysis:

  • Is there existing competition delivering the degree? Who are they?
  • What, if anything, makes their programs distinctive?
  • If they are traditional institutions, are they peer or aspirant schools?
  • What are the program sizes? What are the current enrollments and trends in enrollment?
  • What is the format of the delivery model?
  • What markets have these programs targeted?
  • What are the prices and trends for pricing of these programs?
  • Is financial aid provided?
  • If this is truly a unique, groundbreaking degree, who would be the likely competitors if a market is established?
  • How is your program different from other program providers?

Overview

Are you interested in launching a new online program or updating your current program? If so, consider doing a market analysis:

  • Regularly assess and analyze demand and supply dynamics of the online education market, new programs and modalities including students, employers, and technology.
  • Identify, gather, and test new ideas for improving program and portfolio (target segments, features, price, delivery, testing/evaluation, employer partnerships, and other similar dimensions).
  • Reconcile marketplace gaps with new and existing programs.

UMOnline has access to LightCast, and can provide you a detailed market analysis of your current or prospective online or distance program and courses. If you are interested, please submit our LightCast Inquiry form and we will reach out to you shortly. 

Demand, Target Student Segments, Value Proposition:

  • What is the demand for the program?
  • What are the demographic characteristics of the target student population (age, geographic scope, prior preparation, current employment, or pre-employment)?
  • What is the size of the target population and anticipated growth in the pool?
  • Are there opportunities to engage alumni?
  • What are the employment prospects for graduates of the program?
  • What is the anticipated salary for graduates?
  • What are the anticipated trends in these factors?
  • What opportunities await students who complete the degree?
  • What are the current job titles of people who complete this program?
  • What are the professional organizations associated with the program (EX: American Institute of Certified Public Accountants)?

Competition Analysis:

  • Is there existing competition delivering the degree? Who are they?
  • What, if anything, makes their programs distinctive?
  • If they are traditional institutions, are they peer or aspirant schools?
  • What are the program sizes? What are the current enrollments and trends in enrollment?
  • What is the format of the delivery model?
  • What markets have these programs targeted?
  • What are the prices and trends for pricing of these programs?
  • Is financial aid provided?
  • If this is truly a unique, groundbreaking degree, who would be the likely competitors if a market is established?
  • How is your program different from other program providers?

Launch UM virtual tour.