Marketing

Creation

Social Media Networking and Platforms

  • Auditing and providing social marketing account recommendations. 
  • Assisting in the creation of social media accounts for your program on different platforms (Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, Tumblr, TikTok, SnapChat, and more).

Digital and Print Advertising

  • Campaigns and Market Segmentation. 
  • Direct Mail, Print Advertisement Creation and Email Marketing. 
  • Google Ads, Analytics, and Recommended Advertising Strategies. 

Liaison and Strategic Partnerships

Branding (In Partnership with UM Marketing):

  • University Aligned Course and Program Branding.
  • New Program Creative, Design and Logo Updates.
  • Coordinating connections between online programs and individuals within the University Marketing team on campus. 

Public Relations (In partnership with University Relations)

  • Press News Releases Editing and Submission 
  • UMToday Stories Editing and Submission
  • Copywriting, Articles and Blog Post Cultivating
  • Coordinating connections between online programs and individuals within the University Relations team on campus.

Creative Partnerships

  • Photography (UM Photography Team)
  • Graphic Design (UMOnline and UM Design Team)
  • Trademark and Licensing (In Partnership with UM's Licensing Team)

Cascade CMS

We will also assist you with Cascade's Content Management System (CMS): 

  • Page updating
  • Formatting
  • UMOnline features

Ready to Get Started?

To schedule a meeting, or to assess your marketing needs for your online program, certificate, or course offering, please contact Breanna Niekamp at (406) 243-2502.